Auditing planograms is like trying to find a needle in a haystack. A manual, visual inspection of merchandising criteria is complex, and in some cases, hundreds of criteria – ranging from orientation to placement, min / max capacity, adjacency, brand blocking, or “shop-ability of the shelf” – must be considered when determining compliance. Developing, and then applying the criteria against thousands of stores is taxing, and can be largely subjective – without rule based systems.
Opening, reviewing, editing, and saving changes by experienced teams can require weeks to complete. Last minute changes require re-validation, and a repeat of the entire process, which can delay execution for new plans.
Digitalrep’s Planomart Auditing Tools enable non-visual inspection of thousands of planograms with great efficiency, and provide comparative reports that detail every item in every position against user-defined business rules.
Reports identify each non-compliant item, in addition to details that include the specific rule violated, and each item’s location. Digitalrep delivers presentation-ready insights that tell the story, and explain the impact on new assortment.