We’ve been in business for more than 20 years


We are a team of 15 professionals


We work with retail chains and consumer packaged goods companies

Our team

John Meaney


John joined Digitalrep in 2009 to lead the company’s sales efforts and manage the business. Mr. Meaney has been driving revenue opportunities for both large and small organizations over the past 35 years. He has managed organizations of more than 100 individuals, early-stage startup companies, and many firms sized in between. Mr. Meaney has extensive experience with hardware, data management, software integration, and middleware products, as well as outsourcing and professional services. John has spent 12 years at Compaq Computer Corporation as regional manager in San Francisco, where his territory revenue grew from $100M to $1B over 7 years. He was at Informix Software for 3 years, and served as Vice President, Global Alliances at Software AG in Darmstadt, Germany. John holds a B.S., Marketing from the University of Oregon in Eugene, OR.

Terry Wolvert


Terry translates customer requirements into solutions, utilizing his extensive shelf space knowledge, and guides Digitalrep’s daily operations. Mr. Wolvert has more than 30 years’ experience in the high technology arena, having worked both in technology end user and vendor companies. He started his career at Price Waterhouse, serving in a variety of technical and managerial roles, with increasing responsibility in electronic data processing, audits, networking, and financial reporting. Following his tenure there, Mr. Wolvert held a number of national account and territory sales management positions at Compaq Computer Corporation and Intel Corporation. In 2000, he founded Digitalrep, a space management infrastructure company providing software-as-a-service for all Albertsons, LLC locations in North America. Terry has a track record of aggressive development of business opportunities with products and services that support retail customers in category management and space management. Mr. Wolvert holds a B.S. in Business Finance from Oregon State University in Corvallis, OR.

Nipun Khanna

Vice President, Engineering

Nipun is responsible for Digitalrep’s software development effort, having developed a keen understanding of shelf space and how software code can drive highly efficient processing of it. Mr. Khanna has more than 15 years of experience interacting with end users, business leaders, and technologists. He began his career at PPC in New York, which was acquired by Belden Inc., where he served in technical and management roles, with responsibility for SAP and custom software development, including a robust SQL application that automated daily, monthly, and year-end financial reporting. Following his tenure at PPC, Nipun joined Cooper Industries, as a custom applications developer. In 2010, Mr. Khanna joined Digitalrep, where he has been a key contributor since his first day with the company. Nipun holds a M.S. in Engineering Management with specialization in Manufacturing Execution Systems from Syracuse University.

Pradeep Singh

Director, Database Management

With more than 10 years as a SQL Server DBA, Pradeep is responsible for all data managment and business intelligence operations at Digitalrep. Because everything we do at Digitalrep is data-centric, Pradeep’s ongoing contribution to the company’s efforts is key. Mr. Singh is a certified Microsoft engineer and an Oracle 9i professional, and has had responsibility for more than 1,000 servers in an enterprise environment. Pradeep was most recently with Citigroup, and prior to his tenure there, he was employed at the Hewlett Packard Company, where he supported many HP customers, including Tata-AIG and GTL, Ltd. Pradeep’s core contributions center on performance tuning and, disaster recovery, high availability planning and implementation, clustering, and security. Mr. Singh holds a B.S. in Computer Applications from Indira Ghandi National Open University in New Delhi, India. He also completed his science studies at Scottish Church College in Kolkata, India.

Roman Arora

EDI Services Manager

Roman is responsible for managing all of Digitalrep’s secure data transport, internally as well as with our customers. He has architected system-wide trade exchanges, real-time market data analyses, and multi-party data interchange for more than 10 years. Mr. Arora has extensive experience in the space, having practiced both in the commercial space and in academia. Originally from Valencia, Spain, he has held positions at Paypal and at Rational Systems, among others. Roman’s expertise includes relational database management systems, multiple development languages – including C, C++, PHP, and Java. Mr. Arora holds an MS in Computer Science and Engineering, as well as a B.S. in Computer Science and Engineering – both from the University of Texas at Arlington, TX

Anthony Noll

Chief Technology Officer

Tony is a career technologist, with extensive experience in infrastructure design and implementation, network management, IT security, virtualization, and project management. He has provided leadership and expertise at companies that include the U.S. Army Corps of Engineers, Comotive Systems, Inc., Corrigo, Inc., and Ensequence, Inc. Mr. Noll holds a B.A. in History from the University of Alabama at Birmingham and is an accredited expert in Cisco and Microsoft technologies. Tony holds DOD security clearances for Windows, Unix, and Network. At Digitalrep, Tony is responsible for the "engine" that delivers Digitalrep Software as a Service - the infrastructure, systems implementation, maintenance, and the support of the company’s entire data network.

Rauf Farooq

Senior Software Engineer

Rauf is relied upon at Digitalrep for his expertise in building and optimizing analytic web applications. Mr. Farooq was formerly with A3E Systems, where he handled design, technical standards, and software development responsibilities for the company's clients. Prior to his work at A3E, Rauf held similar positions at Sivrex Private Ltd., Ikonami Technolgies, and Netsolace, Inc. Rauf holds a BSc in Physics and Mathematics from Bahauddin Zakariya University in Mutan, and a Masters in Computer Science from University Institute of Information Technology in Rawalpindi, Pakistan.

Andrej Skaza

UI / UX Designer

Andrej has been leading user interface / user experience design for Digitalrep for more than 10 years. He has more than 15 years’ experience with animation, as well as web, desktop, and mobile development; wireframes; .NET; HTML; and more. Mr. Skaza has been recognized for his excellence on many occasions, including an award for best media portal by Golden Netko 2010 – a European organization. Andrej holds a BA with Honors from Middlesex University in London, and a Masters in Business Science at Fakulteta Komercialne Poslovne Vede in Ljubljana, Slovenia.

Why us

Digitalrep delivers merchandising efficiencies and insights with proven, high-performance software solutions, including shelf space analysis capabilities for both retailers and consumer packaged goods companies. We are software development experts, top-notch database engineers, and accomplished design professionals. The company is data driven – that is, we excel in areas where big data require performance and precision.

Our Technology

We have our own data center, and we utilize the best software tools available to build high performance solutions for our customers. We use only proven technologies and build our products according to industry standards. Contact us if you’d like to discuss your challenges. We would be pleased to implement solutions for you.